We develop a customized publication fit to our partner’s world.
Ok, it's good to know right off the bat: we have never been to the first meeting with a finished project- before, we have to get to know each other better.
To define exactly what the product will be – if it’s a book or a magazine, content, cover price, print run, cause, business model – first we need operating data from the potential partner.
An in-depth study of said information will establish the opportunities we have and guide the project development. For retailers, we take the target audience into account, as well as purchasing experience, physical space, store dynamics and even employee career plans and the inventory replenishment system.
There are dozens of questions, numbers and business analyses, based on MOL's expertise, to define the best project for each partner – from the standpoint of content as well as of the business model.
We've come up with a more secure and agile formula to make production feasible and maximize donations.
We created three business models: sponsored, self-supported and mixed. (Currently, most of our projects are self-supported.)
Sponsored: production cost is 100% covered by the sponsorship. As consideration, sponsors advertise in the publication or receive an exclusive print run. Up to 100% of the cover amount could be donated.
Self-supported: when there is no sponsorship, the cost is paid in advance - by MOL Publishing House, by retailer or by benefited institution. Then, this amount is discounted from sales and the rest is donated.
Mixed: part of the cost is covered by a sponsorship and the other is paid in advance. Sales cover advance and the rest is donated.
In this stage, we also define risk management.
Meaning: in case sales don’t achieve the break- even point to recover investment, who is liable for the loss? It could be MOL Publishing House, the retailer or the benefited institution - and the risk could also be shared by two or more partners.
We define the best collection method and choose the benefitted intitutions.
We have created two donation models: fixed and variable. Each of them can be combined with the three business models shown in the previous item.
Fixed: establishes an amount or percentage of the cover price to be donated to the cause. For example: R$ 1 is donated for each unit sold.
Variable: donation will only be accounted for after sales cover the production cost. Meaning: the product has a break-even point, which must be achieved so the project may create the donation.
The NGOs are chosen together with the partner company. It is important that entities resonate with the values, operation and target audience of retailer or sponsor. Additionally, institutions are audited, ensuring transparency and credibility.
We plan unbeatable ways to engage the team and take the product to readers.
We are specialists in developing the ideal plan for the product to efficiently reach the end consumer. At this stage, some of the tasks we carry out are:
- • Raising funds and finding strategic partners;
- • Contracts and legal matters;
- • Defining a tax model;
- • Developing POS materials;
- • Logistics strategy, inventory, handling and distribution;
- • Endomarketing campaign and training for internal engagement;
- • Goals, campaigns and awards;
- • Operations management in retail;
- • Ongoing sales monitoring through BI and CRM;
- • Planning launching initiatives;
- • Operation management in retail; sales and projection on other platforms, such as social media, e-commerce and subscription channel;
- • Press relations, PR, Customer Service and initiatives with opinion leaders
We produce, launch and monitor sales to achieve the best possible performance.
With all details defined our pressroom is then engaged for production. we research inspiring and relevant stories and pursue the nicest and most affordable way to present them on pages. Additionally, we maintain a relationship with our readers in all available channels.
When the launch takes place, we move on to the stage of monitoring sales in retail. our operations team monitors the performance of stores and provides support to sales teams, controls inventory and uses many projection tools and motivational actions to promote incredible results.
At the end of the sales period, we settle matters with retail, pay taxes, subtract any potential costs owed and make proportional donations - all audited by an external and independent company. rendering of accounts is published in details in the following edition of the actual product and/ or in the official MoL Publishing house channels.