Editora MOL

Sorria is the Editora MOL's oldest and most successful project. The donations from this magazine have already helped to build a children's cancer hospital and improve public education in Brazil. Financed solely by readers, it brings inspiration and happiness to more than 1.2 million people each year.

Doing projects about the world of animals, benefitting NGOs in this area, was a long-held wish. We used the charisma and wisdom of animals to fulfill this dream. These projects align with one of the goals of retailers, which is to contribute to the welfare of abandoned animals.

Launched in 2015, this became Editora MOL's second largest project, with a total of over R$ 5 million in donations. In addition to benefitting “Obra do Berço” and “Turma do Bem” projects, the proceeds from TODOS help to maintain six others organizations.

OLHARES was the first MOL project whose retail partner is a franchise instead of a chain of brand-owned stores. In practice, this meant undertaking roles that had been centralized at a company headquarters in other projects. The experience has been promising and has greatly expanded the possibilities for applying our business model.

If you think the best games are the simplest ones, those games that promote valuable exchanges, eye in the eye, laughter and learning, loosing track of time, then you will love the Coleção Cata Uma Carta!, launched by Editora MOL in partnership with Ri Happy. It is made of four decks of cards. The proceeds of the project is donated to AACD. 

Vale-brincadeira brings 25 coupons worth of activities and incredible moments in family. These are tips for adults and children to enjoy and share moments together, that will be for ever in their memory. Organizing a talent show, exploring the city, staging a home drama play, or throwing a party for no particular reason, are some of the ideas. And to start playing, you just have to choose a coupon, fill it in, detach, and give away to the little ones. 

The Palavras Preciosas (Precious Words) collection offers three customizable books: one for the love of your life, the other for friends or family members and the third for you to declare your love for yourself. Each book has 25 phrases about feelings, 12 of them have blanks so you can fill them out with your own words. The project is a partnership with Vivara. The jewelry store transfers the proceeds to the Make-A-Wish foundation, so they can make dreams come true for children with severe illnesses. The expectation is that they can make 43 dreams come true with the donations from the sales of the collection.

The book Próxima Escala brings 50 extraordinary travel experiences to live the best of Brazil and the World. All types of tourism – whether you like vibrant buzzing or relaxing, city or country, warm or cold weather –, in Brazil, in the five continents or in islands lost in the ocean. The project was carried out in partnership with Duty Free Americas (DFA) and WHSmith, and the proceeds will be donated to BrazilFoundation.  

The calendar produced through a partnership with Di Gaspi, the clothing and footwear store chain, has 12 beautifully illustrated posters with advice for a joyful life. The proceeds obtained from the publication are transferred to the El Elyon Institute, a non-profit organization, maintained by Di Gaspi, that promotes education for youth in socially vulnerable situations and to GRAACC, hospital specialized in cancer treatment for children and a MOL long-time partner. 

Launched through a partnership with Tip Top, Comer & Brincar (Eating & Playing) is not just an ordinary children’s book. The differences start with size: it is 35 centimeters wide and 25 centimeters high. That’s because each page is a detachable placemat. And each one of them has a different pastime on it. Meaning you can choose one, detach it and take it to the table. An incontestable invitation when it’s time to bring the kids in for meals. Not to mention that part of the amount paid for each copy is donated to two NGOs that fight social inequality in Brazil: Unibes and Gerando Falcões.

It was carried out through a partnership with Quebrando o Tabu and through a crowdfunding campaign on the Catarse platform. The participation of over 1,904 supporters guaranteed 109% of the funding for the target of R$ 125,000. The funds not only enabled the book to be published but also donated 7% of the amount (R$ 9,879.00) to Nossas, to the Ninguém Fica Pra Trás campaign who transferred the funds to five social projects that support victims of intolerance.

This was the first Editora MOL book sold by a retail partner, bringing together the world of kids with education - a cause benefitting from this publication. The project was created for mothers, fathers, grandparents, aunts and uncles and teachers who are visiting the toy store and it contains simple and creative ideas for getting the most out of time with kids.

The first Editora MOL project on female empowerment. You Are Amazing features 30 postcards illustrated with inspirational messages from women to women. The proceeds from the sale of the book will be used by Rede Mulher Empreendedora to accelerate the businesses of five Brazilian women, who will be chosen through a contest.

Through a partnership with Raia Drogasil, drugstore chain, offering a collection of bags and cards that was motivated by the success of the Sorria (Smile) and TODOS (Everyone) projects. The product illustrations and phrases are inspired by magazine content and 25% of the sale price is donated to the NGOs benefitted by both projects. 

The first book published by Editora MOL, Eu Amo Bike (I love biking) features stories and pictures from 50 Brazilians for whom biking is a source of joy. In 2015, two new publications on this same topic were started based on the book: Almanabike, an almanac geared towards kids, and I Am the Change, containing 100 projects that use bikes to transform Brazil. The collection is sponsored by Itaú, where mobility is a cause.

This lighthearted and fun collection solves a not-so-trivial problem: translating the cause of people with disabilities – the core of the NGO benefitted, AACD – for children, the retail partner's public. Turminha Sem Igual is made up of six Brazilian animals with disabilities, who will teach kids fun and citizenship.

Editora MOL's main project in the food area. It is worth of notice for having content integrated with the retail partner's business, since all of the ingredients in the magazine's recipes are sold by the grocery store chain, as well as for the variety of special publications launched. It moreover proves that even small retailers can have successful social publishing projects.

The Eu Amo Comida (I love food) book is the youngest sibling in the Eu amo collection and was the first Editora MOL project done through the Culture Incentive Act. This publication benefits two institutions that use food to change the world, a social cause aligned with the guidelines of the sponsor, who is committed to healthy eating and sustainable practices.

The content of the book is highly integrated with the sponsor - an airline - featuring 50 stories of Brazilians who love to explore new destinations and inspiring readers to pack their bags and embark on a dream. In addition, Eu Amo Viajar helps two projects working with development of sustainable tourism in Brazil.

The third volume in the Eu amo collection, the book contains stories from 50 Brazilians who are passionate about running. It serves to inspire anyone considering taking up the sport as well as experienced runners. Eu Amo Correr (I love running) also contributes to promoting this sport in Brazil.

Lasted two years, Por Exemplo had a huge impact: it donated over half a million Brazilian reals. Inside, it contained a kid's publication, our first production for this public. The project ended in 2012.

Sold at a chain of stores selling construction materials and décor, Eu que fiz! (I did it myself!) is a magazine filled with projects for the home in a do-it-yourself style. Perfectly matching content and retail, the publication donated over R$ 30,000 in two editions.