Editora MOL

Sorria is the Editora MOL's oldest project. The donations from this magazine have already helped to build a children's cancer hospital and improve public education in Brazil. Financed solely by readers, it brings inspiration and happiness to more than 1.2 million people each year.

Doing projects about the world of animals, benefitting NGOs in this area, was a long-held wish. We used the charisma and wisdom of animals to fulfill this dream. These projects align with one of the goals of retailers, which is to contribute to the welfare of abandoned animals.

Launched in 2015, this became Editora MOL's second largest project, with a total of over R$ 13 million in donations. In addition to benefitting "Obra do Berço" and "Turma do Bem" projects, the proceeds from TODOS help to maintain ten others organizations.

If you think the best games are the simplest ones, those games that promote valuable exchanges, eye in the eye, laughter and learning, loosing track of time, then you will love the Coleção Cata Uma Carta!, launched by Editora MOL in partnership with Ri Happy and PBKIDS. It is made of six decks of cards. The proceeds of the project is donated to AACD and Ayrton Senna Institute. 

The collection is comprised of three publications that are in line with the values of Pernambucanas. The content of the publications was built with the help and participation of the Pernambucanas retailer employees. The collection generates donations for GRAACC and Ayrton Senna Institute. 

OLHARES was the first MOL project whose retail partner is a franchise instead of a chain of brand-owned stores. In practice, this meant undertaking roles that had been centralized at a company headquarters in other projects. The experience has greatly expanded the possibilities for applying our business model.

The collection is aimed at women, with the objective of helping them make their dreams come true. The books reinforce Marisa's goal of being a brand that encourages female entrepreneurship and strengthens women's self-esteem. And the best part is that the proceeds are donated to organizations that support women: Maria da Penha Institute, Rede Mulher Empreendedora Institute and Protea Institute. 

Through a partnership with Leiturinha, the biggest children's book club subscription in Brazil, the collection is comprised of three calendars and one memory game. Each one of them is aimed at a specific age group and the publications were offered as gifts to subscribers in January and in June.

Guerreiras Invisíveis (Invisible Warriors) tells stories of unknown heroines, representing millions of Brazilian women who are not normally in the spotlight, but do play a star role in their everyday battles. All of that plus delicious recipes! The book was sponsored by Gomes da Costa and the income will be donated to the Instituto Rede Mulher Empreendedora (Network of Entrepreneur Women Institute), which acts to strengthen female entrepreneurship.

An inspirational book for anyone thinking about renovating their home. It shows the before and after of nine different room renovations. Readers can see the story behind each transformation, the suggestions from the experts who did the renovations, testimonials from residents and a description of the details of the process. A light read that proposes essential insights and practical information to ensure the success of small and large renovations.

Collection comprising two books with tips on budgeting, finance and entrepreneurship:  51 Ideas for Saving Money at Home / 51 Ideas for Saving Money in your Business and 101 Ideas to Make Money. The publications were produced through a partnership with Roldão Atacadista and will offer donations for four social projects that fight hunger and social inequality.

Bom é Estar Junto (Good to be together) is a book produced in partnership with Histamin, a Hypera Pharma brand committed to participating in people's lives so that they live longer and better. The publication features inspiring stories and fun activities that celebrate the power of welcoming and unity. It generated a donation of R$50,000 (fifty thousand reals) to Instituto Dara, which promotes health and human development through an integrated approach to fight poverty.

Pura Energia (Pure energy) is a box with 24 inspiring cards to recharge your batteries! Each of them contain an illustrated message on the front and, on the back, tips to put positive habits into practice - in addition to a space for you to write and give to someone. The project was produced in partnership with Comerc Energia and each unit generates a donation to the NGO Litro de Luz, which brings solar lighting to communities without access to electricity.

Collection comprised of two publications: My Dear Body and Teen Daughter Manual. The books are distributed for free by Tarja Rosa, a Libbs initiative aimed at providing quality information on sexuality for teenage girls. The project income is donated to the Plano de Menina Institute, which empowers girls to be the protagonists of their stories through workshops on various topics. 

It was carried out through a partnership with Quebrando o Tabu and through a crowdfunding campaign on the Catarse platform. The participation of over 1,904 supporters guaranteed 109% of the funding for the target of R$ 125,000. The funds not only enabled the book to be published but also donated 7% of the amount (R$ 9,879.00) to Nossas, to the Ninguém Fica Pra Trás campaign who transferred the funds to five social projects that support victims of intolerance.

This was the first Editora MOL book sold by a retail partner, bringing together the world of kids with education - a cause benefitting from this publication. The project was created for mothers, fathers, grandparents, aunts and uncles and teachers who are visiting the toy store and it contains simple and creative ideas for getting the most out of time with kids.

The first MOL project on female empowerment. You Are Amazing features 30 postcards illustrated with inspirational messages from women to women. The proceeds from the sale of the book will be used by Rede Mulher Empreendedora to accelerate the businesses of five Brazilian women, who will be chosen through a contest.

Through a partnership with Raia Drogasil, drugstore chain, offering a collection of bags and cards that was motivated by the success of the Sorria (Smile) and TODOS (Everyone) projects. The product illustrations and phrases are inspired by magazine content and part of the sale price is donated to the NGOs benefitted by both projects. 

Produced in partnership with Casa Bauducco, the Doces Mensagens (Sweet Messages) collection is comprised of two cards: Melhores Abraços (Best Hugs) and Verdadeira Felicidade (True Happiness). The first one has a Christmas theme and the other can be used on different occasions throughout the year. They are perfect for sharing affection with those you love! The cards also have digital versions that can be accessed through a QR Code printed on the back. And the best part is that the proceeds are donated to Instituto Fazer História.

The first book published by MOL, Eu Amo Bike (I love biking) features stories and pictures from 50 Brazilians for whom biking is a source of joy. In 2015, two new publications on this same topic were started based on the book: Almanabike, an almanac geared towards kids, and I Am the Change, containing 100 projects that use bikes to transform Brazil. The collection is sponsored by Itaú, where mobility is a cause.

This lighthearted and fun collection solves a not-so-trivial problem: translating the cause of people with disabilities – the core of the NGO benefitted, AACD – for children, the retail partner's public. Turminha Sem Igual is made up of six Brazilian animals with disabilities, who will teach kids fun and citizenship.

Editora MOL's main project in the food area. It is worth of notice for having content integrated with the retail partner's business, since all of the ingredients in the magazine's recipes are sold by the grocery store chain, as well as for the variety of special publications launched. It moreover proves that even small retailers can have successful social publishing projects.

The Eu Amo Comida (I love food) book is the youngest sibling in the Eu amo collection and was the first MOL project done through the Culture Incentive Act. This publication benefits two institutions that use food to change the world, a social cause aligned with the guidelines of the sponsor, who is committed to healthy eating and sustainable practices.

The content of the book is highly integrated with the sponsor - an airline - featuring 50 stories of Brazilians who love to explore new destinations and inspiring readers to pack their bags and embark on a dream. In addition, Eu Amo Viajar helps two projects working with development of sustainable tourism in Brazil.

The third volume in the Eu amo collection, the book contains stories from 50 Brazilians who are passionate about running. It serves to inspire anyone considering taking up the sport as well as experienced runners. Eu Amo Correr (I love running) also contributes to promoting this sport in Brazil.

The book Próxima Escala brings 50 extraordinary travel experiences to live the best of Brazil and the World. All types of tourism - whether you like vibrant buzzing or relaxing, city or country, warm or cold weather -, in Brazil, in the five continents or in islands lost in the ocean. The project was carried out in partnership with Duty Free Americas (DFA) and WHSmith, and the proceeds will be donated to BrazilFoundation.  

Lasted two years, Por Exemplo had a huge impact: it donated over half a million Brazilian reals. Inside, it contained a kid's publication, our first production for this public. The project ended in 2012.

Sold at a chain of stores selling construction materials and décor, Eu que fiz! (I did it myself!) is a magazine filled with projects for the home in a do-it-yourself style. Perfectly matching content and retail, the publication donated over R$ 30,000 in two editions.

Vale-brincadeira brings 25 coupons worth of activities and incredible moments in family. These are tips for adults and children to enjoy and share moments together, that will be for ever in their memory. Organizing a talent show, exploring the city, staging a home drama play, or throwing a party for no particular reason, are some of the ideas. And to start playing, you just have to choose a coupon, fill it in, detach, and give away to the little ones. 

The calendar produced through a partnership with Di Gaspi, the clothing and footwear store chain, has 12 beautifully illustrated posters with advice for a joyful life. The proceeds obtained from the publication are transferred to the El Elyon Institute, a non-profit organization, maintained by Di Gaspi, that promotes education for youth in socially vulnerable situations and to GRAACC, hospital specialized in cancer treatment for children and a MOL long-time partner.